Become the official partner of the Women’s Tour’s first-ever live TV broadcast in 2022 and help enhance gender parity in sport.

Since its launch in 2014, the Women’s Tour has established itself as the gold standard of races on the UCI calendar.  Across the board, from rider welfare to the technical delivery of the event. the race has continuously been praised for its professionalism.

However, we have one big hurdle to overcome in 2022: delivery of daily live TV coverage, something that is required as a requisite for being a UCI Women’s WorldTour race.

Therefore, there is a once-in-a-lifetime opportunity for a brand that wishes to be forever linked to breakthroughs in our TV offering to join us on this journey in 2022.

Contact Miles Rose, SweetSpot commercial director, via email or telephone (07867 316888) for more information.