Become a Tour Village partner at all or one of the stages at the UK’s biggest professional road cycling races.

Located at each Tour of Britain and Women’s Tour stage finish, the Tour Village is the perfect location to interact with fans and families at venues right across the UK.

Depending on your brand priority and budget we can shape your Tour Village presence. Dial up or down your presence and, if sampling is your focus for brand in hand opportunities, we can also involve the finish line.

Assets include activation space (with sampling capability over 20 event days across England, Scotland and Wales) in the Tour Village, digital ad space, email inclusions, data capture elements, and more.

Contact Miles Rose, SweetSpot commercial director, via email or telephone (07867 316888) for more information.