The 2019 Tour of Britain featured an amazing array of land art creations across the eight days of racing, with over 30 creative, innovative and resourceful pieces put forward into the national competition.
It provided communities with an opportunity to come together and show off their community pride and local area. Many of the land art entries received regional news coverage in their local areas.
The entry from the community at Bamburgh Castle created a giant bicycle on the castle grounds; it received local coverage in the Chronicle Live, Sunderland Echo and Northumberland Gazette, as well as inclusion in the ITV Tyne Tees’ and BBC Look North local news bulletins. The locals were enthusiastic and creative, and it stood out to news outlets, spectators and viewers!
“The [land art] bike – and indeed race brought such a sense of pride to us all in the community. There was a real carnival atmosphere which has remained – along with our Bamburgh Bike long after the peloton passed through.” Clare Thornburn, Bamburgh Castle
Eight land art competition finalists were put forward to a public vote on the Tour’s website; within the first week of voting we received over 20,000 votes!
Communities have thoroughly engaged physically and digitally with this engagement opportunity across the whole of the UK.