Become the title partner of the Tour of Britain, Women’s Tour and Tour Series, the UK’s leading road cycle races, all of which are organised by SweetSpot.
As title partner, we integrate your brand into every element of our event. These assets can be shaped towards your priorities, be that brand awareness, product sampling, B2B, customer rewards or acquisition strategies.
In 2021 the partnership ROI from the events’ ITV4 broadcast output was worth over £30m alone for the title partner.
Assets include event signage, hospitality at start and finish, event vehicles, race jerseys, awards on stage, TV ad inventory with ITV, activation space (with sampling capability) in the Tour Village, digital ad space, email inclusions, data capture elements, social media inclusions, third party partnership analysis, questions in post event surveys and more.
Discover how your business can team up with the Tours by contacting us today.