Introducing Britain’s ultimate cycling challenge, The Great Tour; a 6,700km bicycle journey circumnavigating around the coastline of Great Britain in 64 consecutive days.

Highlighting the beauty of Britain’s varied and dramatic coastline; the history; the wildlife and its culture; never losing the sight, smell or sound of the sea, while raising money for a range of charitable causes.

Held twice to date – in 2010 and 2015 – The Great Tour takes in every seaside port, village, town and city along every kilometre of coastline, bringing Britain’s glorious seascape to life. Averaging approximately 100 kilometres each day, every stage is fully supported and delivered by a handpicked team of dedicated experts assembled by SweetSpot.

This challenging ride is not something everyone can or will be able to do in one trip. Therefore we encourage people from all walks of life to take part; whether that be riding the entire route, entering a team or simply riding part of the stage when the riders pass through the local area.

Established in aid of charity this mass participation event will also encourage community engagement, promote cycling tourism and provide lifelong memories.

For further information and to register your interest in The Great Tour please join our mailing list below.