SweetSpot work with market-leading brands and host venues each year across the Tour of Britain, Women’s Tour and Tour Series.

Our partnership opportunities offer more than just logos on branding and marketing collateral. We help companies and places across the length and breadth of the UK tell their stories, tailoring their targeted outcomes to align with our huge audiences, both at the roadside and around the world.


Official Car Partner and King/Queen of the Mountains jersey sponsor

“We’ve partnered with SweetSpot since 2011. In that time our cycling activity has grown, become award winning and, most importantly, as a result, we’ve sold more cars. This wouldn’t have been possible without the amazing events and the professionalism and creativity that the SweetSpot team provides.”

Lisa Kirkbright, National Communications Manager, ŠKODA UK

SweetSpot testimonial


2018 and 2019 Tour Series host venue

“We’ve delivered a number of cycling events before but this one was absolutely outstanding. We held a number of supporting activities in the Market Square, which were a good opportunity to bring families into the city. We had between 10-12,000 people come to see the races, all coming into the city centre, being able to relax, enjoying the food, supporting local traders, and seeing some really fantastic cycling. It was a real community event.”

Louise Cary, Head of Community Development, Wiltshire Council

SweetSpot testimonial


2019 Tour of Britain points jersey partner

“Not only was the 2019 Tour of Britain a fantastic opportunity to raise the awareness of one of our fast growing brands in the U.K, it was also a powerful engagement tool.

“We were able to have thousands of rich conversations directly with our consumers while sampling to thousands more potential new users at the event. It was a pleasure to be closely involved in the UK’s premier bike race and to support such an inclusive sport.”

Stuart Shaw, Head of the Cetaphil Business Unit for Northern & Central Europe

SweetSpot testimonial

Working with SweetSpot in 2022 represents a truly unrivalled opportunity. Click here to discover how your brand can work with us this year.