Working with SweetSpot in represents an unrivalled opportunity in 2021 and beyond.

We have a range of opportunities available across the Tour of Britain, Women’s Tour, Tour Series, The Great Tour and Ride for Heroes, ranging from nationwide partnerships benefitting from the global reach of our events through to regional offerings based our geographical footprint in 2021.

AUDIENCE Over two million spectators at the roadside annually to cheer on the world’s best.

BROADCAST A worldwide television audience of 30 million + from over 190 countries.

CYCLING BOOM 1.4 million new bikes sold during the UK’s COVID-19 lockdowns.

PROUDLY BRITISH Celebrating and supporting our culture and heritage.

NATIONWIDE REACH Showcasing over 750 major cities, towns and villages annually.

CAUSAL Celebrating our key workers and unsung heroes through our Ride for Heroes initiative and The Great Tour.

SUSTAINABLE Supporting the movement to create a greener and more sustainable future.

COMMUNITY 25,000 school children, local businesses, cycling clubs and community groups engaged annually.

HEALTHY LIVING Inspiring over 60% of spectators to cycle more.

To discuss these unrivalled partnership opportunities across the Tour of Britain, Women’s Tour, Tour Series, The Great Tour and Ride for Heroes contact:

–> Hugh Roberts, SweetSpot chief executive, (01932) 831 485

–> Jonathan Durling, SweetSpot partnerships manager