Become a partner of the UK’s biggest professional road cycling races.  Depending on your brand priority and budget we shape your partnership spend and priorities, and enable exclusivity in your category.

We are extremely flexible when it comes to designing packages to suit your needs. SweetSpot can dial up or down digital versus on-course presence. Alternatively, the Tour Village can be a priority, if sampling is your focus for brand in hand opportunities.

Assets include event signage, hospitality at start and finish, event vehicles, signed race jerseys, awards on stage, activation space (with sampling capability over 20 event days across England, Scotland and Wales) in the Tour Village, digital ad space, email inclusions, data capture elements, social media inclusions, third party partnership analysis, questions in post-event surveys and more.

Contact Miles Rose, SweetSpot commercial director, via email or telephone (07867 316888) for more information.