News, press releases and updates from SweetSpot Group, organiser of the Tour of Britain, Women’s Tour and Tour Series.
Wout van Aert crowned Tour of Britain 2023 champion in Caerphilly
10 September 2023
Wout van Aert became only the third rider in history to win the Tour of Britain twice after withstanding multiple attacks in Sunday’s dramatic final stage in South Wales. The Jumbo – Visma rider finished second in Caerphilly, 11 seconds behind stage winner Carlos Rodriguez (INEOS Grenadiers), who at one point looked set to wrestle victory away from him at the death. Having previously claimed overall victory in the race in 2021, van Aert joins Edvald Boasson Hagen (2009 and 2015) and Lars Boom (2011 and 2017) as a two-time Tour of Britain champion. Read more on the Tour of Britain website.
Pinarello unveiled at Tour of Britain 2023 king of the mountains partner
23 August 2023
Pinarello, the world-famous bike manufacturer, have today been unveiled as the Tour of Britain’s king of the mountains partner for 2023. Steeped in history but with modern performance at their core, Pinarello’s race-winning bikes make them a natural fit for the king of the mountains competition, where every advantage counts. This year’s race, which begins in Greater Manchester on Sunday 3 September, features 16 categorised climbs, including the Ramsbottom Rake, Rhigos, and Caerphilly Mountain. Read more on the Tour of Britain website.
2021 champion Wout van Aert set for Tour of Britain return
22 August 2023
Belgian star Wout van Aert is set to lead Jumbo – Visma at the Tour of Britain, two years on from claiming a memorable overall victory in the race. Van Aert made Tour history when he won four stages en route to being crowned the 2021 champion in what was the most successful debut for any rider in the UK’s leading cycle event. Read more on the Tour of Britain website.
English sparkling wine pioneer Nyetimber sponsor the Tour of Britain
22 August 2023
Nyetimber, the pioneers of English sparkling wine, are delighted to announce a new partnership with the Tour of Britain, the UK’s biggest professional cycle race. Nyetimber champion the best of British sport, and like the world-class riders competing in this year’s race, they constantly strive for perfection. Stage winners and the overall champion will be presented with a magnum of Nyetimber Classic Cuvee Multi-Vintage. Read more on the Tour of Britain website.
Sam Bennett to make long-awaited Tour of Britain return in 2023
21 August 2023
Irish sprinter Sam Bennett will return to the Tour of Britain for the first time in 2023, 10 years on from claiming the maiden win of his illustrious professional career at the UK’s leading cycle race. The 32-year-old claimed an emotional victory on the fifth stage of the 2013 edition in Caerphilly; coincidentally, the Welsh town will host the stage finish of this year’s final stage on Sunday 10 September. Read more on the Tour of Britain website.
Movistar Team’s Gonzalo Serrano to defend Tour of Britain title
17 August 2023
One year on from becoming the race’s first-ever Spanish champion, Gonzalo Serrano will return to the Tour of Britain in September. The Madrid-born rider will lead the Movistar Team at this year’s race, which begins in Greater Manchester on Sunday 3 September. Read more on the Tour of Britain website.
Sportive Breaks partner with the Tour of Britain’s new best young rider jersey
16 August 2023
Leading cycling travel and experiences brand Sportive Breaks will partner with the Tour of Britain’s new best young rider jersey this September. With the race now a proven showcase for emerging talent, the white jersey is being introduced to the Tour for 2023. It will sit alongside the leader’s jersey, cottages.com points jersey, and king of the mountains jersey, and will be presented to the leading under-23 rider in September’s event. Read more on the Tour of Britain website.
Fans to choose daily winners of Sportsbreaks.com combativity award
14 August 2023
Tour of Britain hospitality partners Sportsbreaks.com will bring fans at this September’s race closer to the action, as spectators will have the chance to vote for the winner of the Sportsbreaks.com combativity award on every stage. Presented each day to the rider who most illuminates the racing, the award celebrates the unsung heroes of the Tour. This new-for-2023 twist puts the decision in the hands of the race’s knowledgeable fanbase. Read more on the Tour of Britain website.
Jumbo – Visma and INEOS Grenadiers headline teams for Tour of Britain 2023
28 July 2023
Sixteen of the world’s leading teams, including Tour de France champions Jumbo – Visma and home fan favourites INEOS Grenadiers, will compete in this year’s Tour of Britain. BORA – hansgrohe, Movistar Team, and Team dsm – firmenich – all of whom won stages in last year’s abridged event – and the Uno-X Pro Cycling Team will also be in action just six weeks on from competing at the Tour de France. Read more on the Tour of Britain website.
Altrincham to host start of Tour of Britain 2023 opening stage
27 July 2023
This year’s Tour of Britain will begin in the market town of Altrincham as the borough of Trafford hosts the start of the Greater Manchester stage on Sunday 3 September. The metropolitan area will stage the race’s Grand Départ for the first time since the inaugural edition of the modern Tour in 2004. Read more on the Tour of Britain website.
Gloucestershire and South Gloucestershire to host penultimate stage of Tour of Britain
21 July 2023
Gloucestershire and South Gloucestershire will play a key role in deciding who is crowned this year’s Tour of Britain champion when the UK’s leading cycle race visits the historic county in September. The seventh and penultimate stage of this year’s Tour will start in Tewkesbury and finish alongside the historic Gloucester Docks on Saturday 9 September. This stage – the first full day of racing in Gloucestershire in race history – was originally scheduled to feature in last year’s Tour of Britain, but was cancelled following the passing of Her Majesty Queen Elizabeth II. Read more on the Tour of Britain website.
Accurist unveiled as official timekeeper of the Tour of Britain
18 July 2023
The Tour of Britain, the UK’s leading cycle race, have today unveiled Accurist as their official timekeeper for 2023 and the limited-edition Tour of Britain Origin watch. This partnership starts a union centred around Britishness, combining as it does the country’s biggest annual free-to-watch sporting event and a generational watchmaker. Established in London in 1946, Accurist creates premium timepieces that remain true to its roots. To celebrate becoming the official timekeeper of the Tour of Britain, Accurist has produced a limited edition watch based on their flagship Origin collection. The watch features subtle nods to the Tour of Britain and cycling as a sport, from the unique dial texture, choice of additional quick release strap and the use of colour throughout the design. Read more on the Tour of Britain website.
Southend-on-Sea set to host the Tour of Britain for the first time in 2023
10 July 2023
Southend-on-Sea will become the latest city to host the Tour of Britain cycle race when the prestigious event heads to the Essex seaside in September. Over 100 of the world’s leading riders will visit the popular coastal location for the start of stage six on Friday 8 September. Southend-on-Sea has never previously hosted the modern Tour, the 19th edition of which will be shown live in the UK on ITV4 and in over 150 countries worldwide. However, it has a long association with the sport, having hosted stages of the Milk Race in the 1960s, 1970s, and 1980s. More recently, a stage of the Women’s Tour – the Tour of Britain’s sister race – ran from Shoeburyness to Southend-on-Sea in 2021 and was won by Dutch star Lorena Wiebes. The stage will take place less than two years after Southend-on-Sea was accorded city status by Her Majesty the Queen. Additionally, Southend Wheelers, a popular local club, is celebrating its 100th birthday in 2023. Read more on the Tour of Britain website.
Le Col appointed official jersey partner to the Tour of Britain
5 July 2023
This year’s Tour of Britain classification leaders will be easily recognisable in the peloton thanks to returning jersey partners Le Col and their world-class jerseys. The UK’s leading men’s cycle race has today appointed the London-based clothing experts as its official jersey partner for the 2023 edition (Sunday 3 – 10 September). Read more on the Tour of Britain website.
Tour of Britain unveils full Suffolk stage for 2023 race
30 June 2023
The Tour of Britain’s long-awaited return to Suffolk will see the East Anglian county host a full stage of the prestigious cycle race later this year. Felixstowe will host the start and finish of stage five on Thursday 7 September, with over 100 of the world’s best riders set to tackle a route that will weave through Babergh and Mid Suffolk, the heart of the county’s countryside. Kesgrave, Hadleigh, Needham Market, Stowmarket, Framlingham, Leiston, and Woodbridge will all feature. Read more on the Tour of Britain website.
Nottinghamshire unveiled as Tour of Britain 2023 stage four host county
20 June 2023
The eyes of the sporting world will be on Nottinghamshire this September when the historic county hosts stage four of this year’s Tour of Britain, the UK’s leading cycle race. The stage will start in Sherwood Forest Visitor Centre, which has never previously hosted the race, and culminate in Newark-on-Trent on Wednesday 6 September. Read more on the Tour of Britain website.
East Riding of Yorkshire to host Tour of Britain 2023 stage
19 June 2023
East Riding of Yorkshire will host a full stage of the Tour of Britain, the UK’s leading cycle race, for the first time ever in September. The coastal county will welcome over 100 of the world’s best riders for stage three of the race, which will take place from Goole to Beverley, on Tuesday 5 September. Neither venue has previously hosted a stage start or finish of the Tour. Read more on the Tour of Britain website.
Spectacular Welsh finale unveiled for Tour of Britain 2023
16 June 2023
This year’s Tour of Britain, the UK’s biggest cycle race, will feature its first return to the legendary Caerphilly Mountain climb since 2013 as part of a spectacular final stage in South Wales. Stage eight of the Tour will see over 100 of the world’s best riders race from the picturesque Margam Country Park to the finish line in the shadows of Caerphilly Castle on Sunday 10 September. Far from being a ceremonial end to the race, the battle to be crowned Tour of Britain champion will go down to the wire thanks to a stunning but challenging route supported by the Welsh Government. Read more on the Tour of Britain website.
cottages.com unveiled as Tour of Britain 2023 points jersey partner
13 June 2023
The UK’s leading provider of holiday cottages and luxury homes, cottages.com, have today been unveiled as the points jersey partner of the Tour of Britain. This partnership extends the relationship between cottages.com and the UK’s leading cycle race, which returns for its nineteenth edition in 2023 (Sunday 3 – Sunday 10 September). Worn by the most consistent finisher in the race, the Tour’s points jersey features an impressive roll of honour, with British sporting hero Mark Cavendish (2006, 2007) Tour de France winner Geraint Thomas (2011) and Olympic champion Tom Pidcock (2022) among the previous winners. Read more on the Tour of Britain website.
SweetSpot appointed Event Delivery Partner for 2023 UCI Cycling World Championships
10 May 2023
SweetSpot, organisers of the Tour of Britain and Women’s Tour professional races, have been appointed by the Local Organising committee (LOC) for the 2023 UCI Cycling World Championships in Glasgow and across Scotland as the Event Delivery Partner for the road races at the event. As the event planning and delivery partner for the road race competitions, including the Mixed Team Time Trial event, SweetSpot will be responsible for the delivery of the remote starts in Edinburgh and Loch Lomond, the routes into Glasgow, and the competitive management of the road race field of play during the inaugural UCI Cycling World Championships. Read more on the SweetSpot website.
First teams unveiled for Tour of Britain 2023
4 May 2023
Britain’s two UCI Continental teams – Saint Piran and TRINITY Racing – will return to the Tour of Britain in 2023, race organisers have announced today. For the third year running, the race has issued early-season invites to Britain’s domestic teams in recognition of the commitment they continue to show towards the domestic racing scene, particularly in the current economic climate. The Great Britain Cycling Team – who have ridden 15 of the 18 modern Tours to date, including every edition since 2012 – complete today’s team announcement. Read more on the Tour of Britain website.
More Tour of Britain 2023 details revealed
21 April 2023
The Tour of Britain, which returns for its 19th edition in September, will feature city centre finishes, a return to popular locations and brand-new host venues across its eight days. Wrexham will feature for the first time in eight years, before Beverley, Felixstowe, and Harlow will host their first-ever stage finishes of the UK’s most prestigious cycling event. Read more on the Tour of Britain website.
Women’s Tour 2023 cancelled
31 March 2023
The Women’s Tour, the award-winning and trailblazing cycle race, will take a one-year hiatus in 2023. Owing to a combination of increased running costs (approximately 20% higher in comparison to the 2022 race), a reduced level of commercial support, and challenges in finding a vehicle partner to replace ŠKODA to help create a safe racing environment for riders and spectators alike, it has proved impossible to deliver the event that was proposed for June. Read more on the Women’s Tour website.
Tour of Britain returning to Nottingham in 2023
30 March 2023
The Tour of Britain will visit Nottinghamshire for the fourth time in seven years in September 2023. Robin Hood County has hosted the UK’s most prestigious cycle race three times since 2017, with the most recent visit taking place last September when the peloton raced from West Bridgford to Mansfield for a stage won by Belgian sprinter Jordi Meeus. This year’s race will see Nottinghamshire host the finish of a cross-region shared stage in the first week of September. Read more on the Tour of Britain website.
Women’s Tour 2023 launches crowdfunding campaign
16 March 2023
Women’s Tour fans will be able to get closer to the UK’s leading UCI Women’s WorldTour event than ever before in 2023 thanks to a new crowdfunding initiative launched today. Fans can show their support for this year’s event, which is set to start in Warwickshire on Wednesday 7 June and culminate in the heart of Birmingham five stages later, by donating as little as £5. Anybody who contributes will have their name included on a special heroes’ wall that will be on display at each stage start and finish at the 2023 race, as well as printed in the official race roadbook. Digital certificates will also be sent to all contributors. Read more on the Women’s Tour website.
Women’s Tour 2023 stages unveiled
9 March 2023
A Birmingham city centre finale, the most northerly stage in race history and a return to three former host venues are among the highlights of this year’s Women’s Tour, details of which have been revealed today. Read more on the Women’s Tour website.
Tour Series 2023 update
20 February 2023
The Tour Series, Britain’s biggest cycle race series, will take a one-year hiatus in 2023, organisers SweetSpot have announced. This decision has been made in light of the most challenging economic climate the series has faced since its inaugural edition in 2009. It has proved impossible to compile a commercially viable calendar of events for the intended series in May owing to the pressures on local authority funding, combined with the wider economic challenges all businesses face. Read more on the Tour Series website.
The Value Xchange appointed to handle broadcast sponsorship rights
19 January 2023
The Value Xchange have been appointed the exclusive agency to sell the TV broadcast sponsorship rights for the UK’s biggest and best professional cycling events, the Tour of Britain and Women’s Tour, by rights holders SweetSpot. The Value Xchange will be responsible for securing sponsorship of the UK television broadcast coverage of the events, whose 2023 calendar begins with the Women’s Tour (June) and culminates in the Tour of Britain (September). They will also be supporting SweetSpot to secure event sponsors for these events too on a non-exclusive basis. Read more on the SweetSpot website.
Brother UK moves into 10th year of Tour of Britain and Women’s Tour partnership
6 January 2023
Brother UK will continue their support of Britain’s biggest professional cycle races, the Tour of Britain and Women’s Tour, for a tenth consecutive season in 2023, it has been announced. They will remain the official print and results partner and continue to serve as presenting partner of the green zones in both the Women’s Tour and Tour of Britain. The latter starts in Manchester, the company’s home city, on Sunday 3 September. Read more on the Tour of Britain website.
Greater Manchester to host Tour of Britain Grand Départ 2023
8 December 2022
The Tour of Britain will return to Greater Manchester in 2023 when the city hosts the Grand Départ of the UK’s biggest professional cycle race on Sunday 3 September. It will mark the return of the Tour to Manchester, the home city of British Cycling, for the first time since 2019 when Dutch star Mathieu van der Poel won the final stage of the race on the historic Deansgate to claim that year’s overall victory. The city also hosted the first stage of the modern Tour of Britain back in 2004. Read more on the Tour of Britain website.
Tour of Britain 2023 to finish in Wales
14 November 2022
The Tour of Britain, the UK’s biggest professional cycle race, will finish in Wales in 2023 as part of a new long-term agreement organisers SweetSpot have today unveiled with the Welsh Government. This agreement, which began with this year’s Women’s Tour stage between Wrexham and Welshpool in June, will secure future visits of both races to the country over the next four years. After hosting the final stage of next year’s Tour of Britain, the agreement will see Wales welcome the Women’s Tour Grand Départ for the first time ever in 2024. The Tour of Britain 2025 will start in Wales for the first time since 2018, before the Women’s Tour 2026 culminates in the country. Read more on the Tour of Britain website.
Tour of Britain National Land Art Competition 2022 winner crowned
18 October 2022
Nottinghamshire creation Spike on a Bike has today been revealed as the winner of the AJ Bell Tour of Britain Land Art Competition for 2022. Giant hedgehog Spike, who was made from recycled objects including wood, plant pots and bin lids, was spotted riding his bike across the recreation grounds in Keyworth, near the start of the stage five route. The installation also featured in the race’s live TV broadcast, which is available in over 150 countries worldwide. Read more on the Tour of Britain website.
Wrexham to host Tour Series in 2023
6 October 2022
Britain’s leading televised cycle race series will come to North Wales for the first time next summer as Wrexham has today been unveiled as the first confirmed venue for the Sportsbreaks.com Tour Series. Read more on the Tour Series website.
Women’s Tour race dates: 6 to 11 June 2023
5 October 2022
The ninth edition of the Women’s Tour, the UK’s leading international women’s cycle race, will take place between Tuesday 6 to Sunday 11 June 2023. Next year’s race, which forms a part of the prestigious UCI Women’s WorldTour, has moved dates by a day in order to allow the six-stage event to finish with two weekend stages. Read more on the Women’s Tour website.
Tour of Britain race dates: 3 to 10 September 2023
30 September 2022
The next edition of the Tour of Britain, the UK’s leading international cycle race, will take place between Sunday 3 to Sunday 10 September 2023. These dates were confirmed by the UCI, cycling’s governing body, on Friday 30 September 2022. The first details of the 19th edition of the modern race will be revealed in the coming weeks. Read more on the Tour of Britain website.
Gonzalo Serrano crowned AJ Bell Tour of Britain 2022 champion
13 September 2022
Owing to the early finish to the 2022 AJ Bell Tour of Britain, Movistar Team’s Gonzalo Serrano made history by becoming the first Spaniard to win the UK’s leading cycle race. Read more on the Tour of Britain website.
AJ Bell extend Tour of Britain title partnership
17 August 2022
AJ Bell have been confirmed as title partner of the upcoming 2022 AJ Bell Tour of Britain, which takes place between Sunday 4 – 11 September. The Manchester-based investment platform will become the title partner of Britain’s biggest and most prestigious cycling race for the second year running, following the event’s success in 2021. Read more on the Tour of Britain website.
Evans Cycles announced as official retailer of the Tour of Britain 2022
15 August 2022
Evans Cycles, the UK’s leading specialist bike retailer, have today announced that they will operate as the official retailer for the Tour of Britain 2022. The omnichannel partnership includes Evans Cycles branding featuring at key points throughout the race and on the finish gantry clock, as well as highlights-video sponsorship, digital advertising and social asset rights. There will also be in-store activations with Evans Cycles window takeovers and point-of-sale marketing. Read more on the Tour of Britain website.
Teams unveiled for Tour of Britain 2022
3 August 2022
Eighteen of the world’s leading teams, including home fan favourites INEOS Grenadiers, will compete in this year’s Tour of Britain. They will be one of five UCI WorldTeams who will take the start in the 18th edition on the UK’s most prestigious race, which begins in Aberdeen on Sunday 4 September and culminates with what promises to be a spectacular finale on the Isle of Wight eight stages later. BORA – hansgrohe, Israel – Premier Tech, Movistar Team and Team DSM will join INEOS Grenadiers at the race six weeks on from competing in the Tour de France, the world’s biggest cycle race. Read more on the Tour of Britain website.
Team Qhubeka returning to the Tour of Britain
18 July 2022
Team Qhubeka, the trail-blazing squad who have helped transform cycling in Africa, will return to the Tour of Britain in 2022. Led by South African rider Nicholas Dlamini, who was crowned the ŠKODA King of the Mountains in the 2018 Tour, the team will compete in the UK’s most prestigious cycle race for the 10th time. Team Qhubeka have an illustrious history in the event, having won the race twice – through Edvald Boasson Hagen (2015) and British rider Steve Cummings (2016) – since they made their debut in 2008. Boasson Hagen also claimed one of the team’s two stage victories in the race to date. Read more on the Tour of Britain website.
First teams unveiled for Tour of Britain 2022
30 June 2022
All four of Britain’s male UCI Continental Teams and a Great Britain national squad have today been unveiled as the first confirmed squads for the Tour of Britain 2022 (Sunday 4 – Sunday 11 September). Wiv SunGod will compete in their national tour for the fifth year running, while Ribble Weldtite Pro Cycling, Saint Piran and TRINITY Racing return having all made their race debuts in 2021. The Great Britain Cycling Team – who have ridden 14 of the 17 modern Tours to date, including every edition since 2012 – complete today’s team announcement. Read more on the Tour of Britain website.
Dan Martin appointed Tour of Britain ambassador
21 June 2022
Top former professional Dan Martin will be back at the Tour of Britain this year as an official ambassador to Britain’s biggest professional cycle race, which starts in Aberdeen on Sunday 4 September. Martin is one of only 103 cyclists to have won stages in all three men’s Grand Tours – the Tour de France, Giro d’Italia, and Vuelta a Espana – during his career. He rode the Tour of Britain on six occasions, twice finishing in the top 10 overall, including seventh in last year’s race. Read more on the Tour of Britain website.
Elisa Longo Borghini crowned Women’s Tour 2022 champion
11 June 2022
Elisa Longo Borghini was crowned Women’s Tour 2022 champion at the death in Oxford as she sensationally snatched the race lead away from overnight leader Grace Brown on the world-famous St Giles’. Longo Borghini (Trek – Segafredo) placed third on the stage – behind winner Lorena Wiebes (Team DSM), who claimed her third victory of the week, and Clara Copponi (FDJ Nouvelle-Aquitaine Futuroscope) – to take the overall crown by one second. Kasia Niewiadoma (Canyon//SRAM) placed third, having previously won the race in 2017 and finishing as runner-up two years later. Read more on the Women’s Tour website.
Women’s Tour to be broadcast live on TV for first time in 2022
1 June 2022
The Women’s Tour, Britain’s longest running international stage race for women, will be broadcast live for the first time in 2022. With just five days until the eighth edition of Britain’s most prestigious race begins in Colchester (Monday 6 June), organisers SweetSpot have confirmed that all six stages of the UCI Women’s WorldTour event will be shown live. This broadcast has been made possible by self-catering accommodation provider cottages.com (part of Awaze), event stakeholders and Eurosport GCN. Read more on the Women’s Tour website.
Women’s Tour partners will Pillar
31 May 2022
Expert digital fitness companion Pillar, which provides personalised dynamic coaching for cyclists of all levels, will be the presenting partner of the sprints competition at this year’s Women’s Tour (Monday 6 – Saturday 11 June). Recognising a gap in the market, Pillar uses finely tuned algorithms to create training programs tailored specifically to individual needs and goals and adjusts recommendations based on individual performance data. Read more on the Women’s Tour website.
Stars confirmed for Women’s Tour 2022
30 May 2022
Former champions Kasia Niewiadoma and Coryn Labecki will be joined by past stage winners Lorena Wiebes, Christine Majerus and Chloe Hosking on the start line of this year’s Women’s Tour. Britain’s leading women’s stage race has once again attracted a world-class field for its eighth edition, which begins in Colchester next Monday (6 June). Read more on the Women’s Tour website.
Pro-Noctis and Wiv SunGod crowned Sportsbreaks.com Tour Series champions
24 May 2022
Pro-Noctis – Rotor – Redchilli Bikes p/b Heidi Kjeldsen and Wiv SunGod were crowned Sportsbreaks.com Tour Series champions in Manchester city centre on Tuesday night after three weeks of hard-fought racing. For Wiv SunGod it was a third series title, having claimed the honours in 2018 and 2019. For the Pro-Noctis team of British circuit race champion Jo Tindley it was a maiden crown, having been narrowly denied in last year’s Grand Final. Although they sealed the title at Saturday’s round in Barking, finishing second place on the night behind Team Boompods ensured that Pro-Noctis never finished outside the top two in any of the seven races that comprised this year’s series. Read more on the Tour Series website.
Kuehne+Nagel to support the Women’s Tour and Tour of Britain in 2022
17 May 2022
Kuehne+Nagel, one of the world’s leading logistics companies offering highly specialised solutions for worldwide industries, have been appointed as the official logistics supplier of the upcoming Women’s Tour and Tour of Britain races in 2022. Both races will benefit from Kuehne+Nagel’s support for the transportation of key race infrastructure and vital equipment between host venues during the 14 days of competition. Combined the two races will visit 26 venues and cover more than 2,100 kilometres of racing across England, Scotland and Wales. Read more on the Women’s Tour website.
Lamperti and Jeffers shine in memorable Stranraer round
12 May 2022
A dramatic night of racing in Stranraer on Thursday saw the first American individual race winner in Sportsbreaks.com Tour Series history and a first victory for a junior rider for five years. Luke Lamperti (TRINITY Racing) swept to victory in the men’s event while teenager Emma Jeffers (Jadan – Vive Le Velo) became the second youngest winner in the 12-year history of the women’s series. Read more on the Tour Series website.
First-time wins aplenty in Sunderland round of Sportsbreaks.com Tour Series
10 May 2022
The Sunderland round of the Sportsbreaks.com Tour Series on Tuesday saw first-ever individual wins for Blake Quick (TRINITY Racing) and Sammie Stuart (Team LDN – Brother UK), while Jadan – Vive Le Velo claimed the team prize on the night in the women’s series seven years from their debut in the event. Read more on the Tour Series website.
Pro-Noctis and Wiv SunGod extend Sportsbreaks.com Tour Series leads in Galashiels
4 May 2022
Sportsbreaks.com Tour Series leaders Pro-Noctis – Rotor – Redchilli Bikes p/b Heidi Kjeldsen and Wiv SunGod extended their overall advantage following round two in Galashiels on Wednesday. Read more on the Tour Series website.
Wiv SunGod and Pro-Noctis dominate Sportsbreaks.com Tour Series’ opening round
2 May 2022
Last year’s overall runners-up Wiv SunGod and Pro – Noctis – Rotor – Redchilli Bikes p/b Heidi Kjeldsen dominated the opening round of the 2022 Sportsbreaks.com Tour Series in Guisborough on Monday. Read more on the Tour Series website.
Sportsbreaks.com to present the 2022 Tour Series
26 April 2022
Specialist sports travel operator Sportsbreaks.com will be the presenting partner of this year’s Tour Series, Britain’s leading televised cycle race series. Read more on the Tour Series website.
Tour Series to be live streamed in 2022
22 April 2022
The Tour Series, the UK’s leading cycle race series, will be broadcast live for the first time this May. All seven rounds of the event, which begins in Guisborough on Monday 2 May and culminates with a Grand Final on Tuesday 24 May (more details of which are set to be announced next week), will be available to watch in full and for free on the event’s website and YouTube channel. Extensive race day coverage will be available on the series’ digital platforms, with highlights of the series following the night after each round (7pm) on ITV4. Read more on the Tour Series website.
Tough Welsh double-header to shape the Women’s Tour
21 April 2022
Wales will shape the outcome of this year’s Women’s Tour, the UK’s most prestigious women’s cycle race, as the country hosts back-to-back stages of the race. Over 100 of the world’s top riders will race through the heart of mid Wales on stage four (Thursday 9 June), with a stunning route from Wrexham to Welshpool featuring 2,050m of climbing in 143 kilometres. The second Welsh stage culminates in a gruelling uphill finish at Black Mountain in Carmarthenshire a day later (Friday 10 June). Read more on the Women’s Tour website.
Britain’s leading teams confirmed for 2022 Tour Series
19 April 2022
Reigning champions Ribble Weldtite Pro Cycling and CAMS – Basso, former winners WiV SunGod, and fledgling New Zealand team Global 6 Cycling will be among the 26 teams competing in this year’s Tour Series. Britain’s leading televised cycle race series returns for its 13th edition in 2022, beginning in the market town of Guisborough on Bank Holiday Monday 2 May, and the country’s leading domestic squads will all be in action. Read more on the Tour Series website.
Women’s Tour TV update
14 April 2022
The Women’s Tour, the UK’s leading women’s cycle race, has today issued a renewed appeal in its efforts to deliver a live broadcast of this year’s race (Monday 6 – Saturday 11 June). Organisers SweetSpot are hopeful of raising a minimum of £75,000 towards the costs for the first-ever live broadcast of the event. Read more on the Women’s Tour website.
World’s best teams confirmed for Women’s Tour
13 April 2022
All 14 of the world’s best teams will be in action at this year’s Women’s Tour (Monday 6 – Saturday 11 June), the UK’s most prestigious women’s cycle race, as part of an 18-team field announced today. This year’s race, the first edition of the Women’s Tour to take place in its traditional June calendar position since 2019 owing to the COVID-19 pandemic, will feature all of the top division UCI Women’s WorldTeams. In total, 108 riders will compete in the 2022 event, the biggest field in the eight-year history of the Women’s Tour. Read more on the Women’s Tour website.
Tour of Britain 2022 stage details revealed
6 April 2022
Hill-top finishes at Glenshee Ski Centre in Aberdeenshire and The Needles on the Isle of Wight will bookend the Tour of Britain, which returns for what promises to be a groundbreaking 18th modern edition in September. Building on the success of last year’s race, which saw the overall lead change hands five times in eight days, the battle for victory in the 2022 edition (Sunday 4 – Sunday 11 September) looks set to go down to the final pedal strokes once again. Read more on the Tour of Britain website.
Gloucestershire to host first-ever Women’s Tour stage in June
5 April 2022
The Women’s Tour’s first-ever stage in the picturesque county of Gloucestershire will come on stage three of the 2022 race. A spectator-friendly Tewkesbury to Gloucester stage on Wednesday 8 June will play a key role in deciding who is crowned this year’s overall champion. Stage three’s route will head west into the Forest of Dean upon leaving the start, before finishing in the heart of the cathedral city by Gloucester Docks. Read more on the Women’s Tour website.
Stranraer unveiled as Tour Series host venue
31 March 2022
Stranraer will welcome Britain’s leading male and female cyclists when it hosts the Tour Series, the fun, free and family-friendly cycling event, in May. The Toon will host round four of the leading televised cycle race series on Thursday 12 May, adding to Dumfries & Galloway’s already strong ties to the sport. Read more on the Tour Series website.
Clacton-on-Sea to host spectacular Tour Series round in May
29 March 2022
The Tour Series, the fun, free and family-friendly cycling event, will put on a spectacular show by the sea this spring when it heads to Clacton. Britain’s leading men’s and women’s riders will head to Tendring for round five of the 2022 series on Thursday 19 May, adding to Clacton’s already strong ties to the sport. Read more on the Tour Series website.
Scottish Borders to host the Tour of Britain and Tour Series in 2022
28 March 2022
World-class road cycling will return to the Scottish Borders in 2022 when the county hosts the prestigious Tour of Britain and Tour Series events. Galashiels will welcome Britain’s leading male and female cyclists for the first time when it hosts the Tour Series, the fun, free and family-friendly cycling event, on Wednesday 4 May. Stage two of the Tour of Britain will then take place solely within the Scottish Borders on Monday 5 September. Read more on the Tour of Britain website.
SweetSpot unveil 2022 promo video
11 March 2022
SweetSpot Group, the sports events company behind the Tour of Britain, Women’s Tour and Tour Series, have unveiled their stunning new promo video ahead of the 2022 season. Click here to watch.
First 2022 details Women’s Tour revealed
8 March 2022
A Grand Départ jointly hosted by Colchester and Suffolk; and a return to Carmarthenshire for the toughest summit finish in race history to date will feature in this year’s Women’s Tour. To coincide with International Women’s Day, event organisers SweetSpot have today revealed details of two of the six stages that will make up the eighth edition of the UK’s leading international women’s cycle race (Monday 6 – Saturday 11 June). Read more on the Women’s Tour website.
Barking to host first-ever Tour Series round in May
25 February 2022
The Tour Series will return to London this year when Barking hosts a round of the UK’s leading domestic cycle race series for the first time.Taking place on Saturday 21 May, this round will form part of the inaugural Barking BikeFest, which will see the historic Abbey Green provide the backdrop to a full day of community fun and cycle-themed activities. Read more on the Tour Series website.
ŠKODA to power the Tour of Britain through to 2024
22 February 2022
ŚKODA UK has today announced an extension to its partnership with the Tour of Britain and Women’s Tour as part of its invaluable role as the team behind the team at the UK’s leading cycling races. The iconic and innovative car manufacturer has long been the backbone of the events owing to a partnership with race organiser SweetSpot that dates back to 2011. Read more on the Tour of Britain website.
Guisborough to host opening round of 2022 Tour Series
21 February 2022
Guisborough will host the opening round of the Tour Series for the second year running when it welcomes to the UK’s leading televised cycle race series on Bank Holiday Monday (2 May). The market town hosted the first-ever Yorkshire round of the team-based series in August 2021, which saw dramatic victories for eventual men’s champions Ribble Weldtite Pro Cycling and the talented Great Britain Under-23 women’s team. Read more on the Tour Series website.
Tour Series returning to Sunderland in 2022
17 February 2022
After an unforgettable day of community events and elite cycle racing in 2021, the Tour Series will return to Sunderland once again this year. Britain’s leading men’s and women’s teams will battle it out for glory around the roads of Mowbray Park on Tuesday 10 May as part of the UK’s most prestigious televised domestic cycling series. Read more on the Tour Series website.
Tour of Britain shortlisted for Sport Industry Award
10 February 2022
The 2021 Tour of Britain has been shortlisted as a finalist at the prestigious Sport Industry Awards. The 17th edition of the modern Tour, which ran from Cornwall to Aberdeen and was won by Belgian star Wout Van Aert, is nominated for the Event of the Year category. Competition comes in the form of BLAST Premier Fall Final 202, EFL Sky Bet Play Off Finals, The Hundred and Wimbledon – The Championships 2021. Read more on the Tour of Britain website.
Host regions unveiled for 2022 Tour of Britain
10 February 2022
A much-anticipated return to Yorkshire and first-ever full stages in Dorset and Gloucestershire will feature in the 2022 Tour of Britain, the first details of which have been revealed today. The host regions for this year’s edition of Britain’s leading cycle race (Sunday 4 – 11 September) combine a return to areas familiar to the Tour with those that will see the free-to-watch event continue to break new ground in 2022. Read more on the Tour of Britain website.
OnePlan unveiled as official event planning supplier to the Tours
9 February 2022
The Tour of Britain and Women’s Tour have today appointed OnePlan as official event planning supplier for the 2022 race (Sunday 4 – 11 September). OnePlan will transform the planning of stage starts and finishes, in doing so adding another layer to rider safety, as well as improving the experiences for spectators and host venues alike. This partnership will also see SweetSpot showcase the product’s capabilities to key race stakeholders. Read more on the Tour of Britain website.
Tour of Britain and Women’s Tour make £34 million contribution to UK economy
15 December 2021
This year’s Tour of Britain and Women’s Tour cycle races delivered a net economic impact of more than £34 million for the UK economy. According to the survey by Frontline, the Tour of Britain generated £29,958,432 of net economic benefit for the UK economy, while a month later the Women’s Tour produced an impact of £4,890,896 net. This totals an increase of almost £10 million from the 2019 editions of the events. Read more on the Tour of Britain website.
Demi Vollering crowned 2021 Women’s Tour champion
09 October 2021
Demi Vollering (SD Worx) clinched overall victory in theWomen’s Tour, Britain’s biggest professional women’s race, in sun-drenched Felixstowe on Saturday as world road race champion Elisa Balsamo (Valcar – Travel & Service) clinched the final stage in her rainbow jersey. Read more on the Women’s Tour website.
Women’s Tour 2021 provisional start list revealed
02 October 2021
A star-studded field featuring Olympic, world and national medallists will be in action at next week’s Women’s Tour (Monday 4 – Saturday 9 October), the first edition of Britain’s most prestigious women’s cycle race to take place in over two years. Read more on the Women’s Tour website.
Wout van Aert wins the 2021 Tour of Britain
12 September 2021
Wout van Aert was crowned the 2021 Tour of Britain champion at the death on Sunday after he sprinted to win the final stage in Aberdeen. Ethan Hayter (INEOS Grenadiers) and reigning world champion Julian Alaphilippe (Deceuninck – Quick-Step) completed the final podium. Read more on the Tour of Britain website.
Julian Alaphilippe returning to the Tour of Britain
27 August 2021
French star and reigning UCI road world champion Julian Alaphilippe will return to the Tour of Britain next month for the first time since winning the UK’s leading race in 2018. Read more on the Tour of Britain website.
Wout van Aert to make Tour of Britain debut in September
17 August 2021
Tokyo 2020 Olympic medallist and six-time Tour de France stage winner Wout van Aert will make his Tour of Britain debut this September. Read more on the Tour of Britain website.
Legendary sprinter Mark Cavendish confirmed as first rider for 2021 Tour of Britain
16 August 2021
Mark Cavendish, the greatest sprinter of all time, has today been confirmed as the first rider for this year’s Tour of Britain (Sunday 5 to 12 September). The Manxman, who has won more stages of the modern Tour – 10 – than any other rider, will lead his Belgian Deceuninck – Quick-Step team at the UK’s biggest race. Read more on the Tour of Britain website.
CAMS-Basso Bikes and Ribble Weldtite Pro Cycling crowned 2021 Tour Series champions
12 August 2021
CAMS – Basso Bikes and Ribble Weldtite Pro Cycling took the women’s and men’s Tour Series titles at the final round of the 2021 series in Castle Douglas on Thursday. Read more on the Tour Series website.
World’s best teams to star in the Tour of Britain
9 August 2o21
The world’s top three teams will be among the 18 squads competing in this year’s Tour of Britain, the 17th edition of the UK’s leading bike race. INEOS Grenadiers, Deceuninck – Quick-Step and Team Jumbo – Visma are among the seven UCI WorldTeams – along with Israel Start-Up Nation, Movistar Team, Team DSM and Team Qhubeka NextHash – who will take part in the eight-day event, which begins in Cornwall on Sunday 5 September. Read more on the Tour of Britain website.
Great Britain and Ribble Weldtite win on long-awaited Tour Series return in Guisborough
8 August 2021
Eluned King (Great Britain U23 Track Team) and Matt Gibson (Ribble Weldtite Pro Cycling) powered their teams to victory in the opening round of the Tour Series in Guisborough on Sunday, as the series made a triumphant return after 806 days away. Read more on the Tour Series website.
Fast, technical and twisty: 2021 Tour Series circuits revealed!
30 July 2021
The three new circuits on which the 2021 Tour Series will play out this August have today been revealed. Having been postponed in 2020 owing to the COVID-19 pandemic, this year’s series will feature men’s and women’s races in Guisborough (Sunday 8 August), Sunderland (Tuesday 10 August) and Castle Douglas (Thursday 12 August). Read more on the Tour Series website.
Alderley Park to host Tour of Britain stage five start
29 July 2021
Bruntwood SciTech’s Alderley Park, in Cheshire, will host the start of stage five of the 2021 Tour of Britain on Thursday 9 September. The 152-kilometre (95-mile) stage will start outside the campus’ Glasshouse, take in a loop of Cheshire and the fringes of the Peak District National Park, and finish in the heart of Warrington outside the town’s famous Golden Gates. Read more on the Tour of Britain website.
Stage routes revealed for 2021 Women’s Tour
21 July 2021
Full stage routes for this year’s Women’s Tour have today been released, revealing a race that looks set to go down to the wire. The six-day event (Monday 4 – Saturday 9 October) will feature its first-ever individual time trial stage in North Warwickshire, while seven of the host venues are new to the race. Read more on the Women’s Tour website.
Spectacular route unveiled for 2021 Tour of Britain
World’s best teams confirmed for 2021 Women’s Tour
15 July 2021
Twelve of the world’s top 15 teams will be in action at this year’s Women’s Tour (Monday 4 – Saturday 9 October), the UK’s most prestigious women’s cycle race. Rescheduled from its traditional June calendar position to the COVID-19 pandemic, the race will nonetheless attract an all-star field once again for its seventh edition, with all nine of the top division UCI Women’s WorldTour teams confirmed to race. Read more on the Women’s Tour website.
Southend-on-Sea unveiled as Women’s Tour stage four host venue
29 June 2021
Southend-on-Sea will host stage four of the Women’s Tour, the UK’s most prestigious international women’s cycle race, in October, kicking off three days of racing in the East of England to end the 2021 event. Read more on the Women’s Tour website.
2021 Tour Series schedule revealed
24 June 2021
The 2021 Tour Series calendar revealing three new host venues for this August’s events has today been announced. Guisborough, Sunderland and Castle Douglas will each host men’s and women’s races in a compact week-long Tour Series, with events taking place on Sunday 8, Tuesday 10, and Thursday 12 August respectively, subject to final conditions. Read more on the Tour Series website.
JUBEL appointed official après beer of the Tour of Britain, Women’s Tour and Tour Series
2 June 2021
Award-winning craft beer brand JUBEL have been appointed as the Official Après Beer of the Tour of Britain, Women’s Tour and Tour Series. JUBEL’s refreshing flavours and sessionability have already made their beers a popular post-ride drink. Read more on the Tour of Britain website.
PEARL iZUMi appointed official technical clothing partner of the Tours
11 May 2021
PEARL iZUMi has today been appointed the official technical clothing partner of the Tour of Britain, Women’s Tour and Tour Series, the UK’s leading cycle events, for 2021. This partnership with will see PEARL iZUMi make the much-coveted leaders’ jerseys for the three events. Read more on the Women’s Tour website.
Tour of Britain and Women’s Tour extend Telegraph Media Group partnership
30 April 2021
The Tour of Britain and the Women’s Tour, the UK’s leading professional cycling races, have extended their partnership with the Telegraph Media Group for 2021, as both events get set to return to the calendar. The partnership will see the Telegraph Media Group continuing as the Official News Brand of the Tour of Britain for an eleventh year, in what has become one of cycling’s longest-running sponsorships. Read more on the Tour of Britain website.
First teams for 2021 Tour of Britain unveiled
22 April 2021
All five of Britain’s UCI Continental teams and a Great Britain national squad have today been unveiled as the first confirmed teams for this year’s Tour of Britain (5-12 September). Canyon dhb SunGod and SwiftCarbon Pro Cycling will return to the UK’s most prestigious race, having previously won jerseys in the event, while Ribble Weldtite Pro Cycling, Saint Piran and TRINITY Racing will make their Tour debuts in September. Read more on the Tour of Britain website.
Sportsbreaks.com unveiled as Official Hospitality Partner of The Tours
30 March 2021
Sports travel provider Sportsbreaks.com will act as the Official Hospitality Partner for the Tour of Britain, Women’s Tour and Tour Series in 2021 and beyond. The five-year partnership with event organisers SweetSpot sees Sportsbreaks.com awarded exclusive rights to sell distinctive hospitality packages for all three events. Read more on the Women’s Tour website.
Tour of Britain, Women’s Tour and British Cycling unveil Ride for Heroes initiative
19 March 2021
SweetSpot Group, the organisers of the Women’s Tour and Tour of Britain events, and British Cycling have today unveiled plans to celebrate the unsung heroes of the COVID-19 pandemic at this year’s races. Ride for Heroes will honour and celebrate the often unnoticed and under-appreciated work of key workers and community champions since March 2020 at each stage start and finish venue of both the Tour of Britain (Sunday 5 – Sunday 12 September) and Women’s Tour (Monday 4 – Saturday 9 October) this year. Read more on the Women’s Tour website.
Women’s Tour to feature first-ever time trial in 2021
18 March 2021
The Women’s Tour will break new ground once again in 2021 when Warwickshire hosts the first individual time trial stage in race history this October. Atherstone will host the time trial’s start and finish on day three of this year’s race (Wednesday 6 October), marking a record fourth time that the Women’s Tour will have visited the North Warwickshire market town. Read more on the Women’s Tour website.
2021 Tour of Britain start and finish venues unveiled
17 March 2021
Seven new host venues will make their debut on the Tour of Britain route in 2021, race organisers SweetSpot and British Cycling have today announced. Details of stages five, six and seven have been added to those previously confirmed for Cornwall, Devon and Aberdeenshire. Read more on the Tour of Britain website.
Walsall to host stage two of the 2021 Women’s Tour
16 March 2021
Walsall will welcome the Women’s Tour, the world’s leading international women’s cycle race, for the first time in 2021. The town will become only the third venue – after both Stoke-on-Trent and Chesterfield in 2017 – in history to welcome both the start and finish of a Women’s Tour road stage on the same day. Read more on the Women’s Tour website.
Warrington to host Tour of Britain stage five finish
11 March 2021
Warrington will play host to a finish of the Tour of Britain for the first time this year when stage five culminates in the town on Thursday 9 September. Warrington Borough Council and race organisers SweetSpot had previously announced an agreement to host the Tour of Britain for the first time, with today marking confirmation that residents and visitors can look forward to the excitement of a stage finish in September. Read more on the Tour of Britain website.
Colchester and Clacton to host Women’s Tour stage five
8 March 2021
Colchester and Clacton will host the penultimate stage of the Women’s Tour as the world’s top cyclists get set to race from the historic castle town to the English coast on Friday 8 October. Today’s announcement by SweetSpot Group, the award-winning company behind the Women’s Tour, has been timed to coincide with International Women’s Day which calls on everyone to seek out and celebrate women’s achievements. Read more on the Women’s Tour website.
Tour Series partners with USA CRITS
11 February 2021
The Tour Series has joined up with USA CRITS, the leading North American street racing series, in a unique partnership that will see the 2021 men’s and women’s Tour Series champions being given the chance to race at the September Winston-Salem Cycling International Crit Challenge being held as part of the USA CRITS Finals weekend in North Carolina. Read more on the Tour Series website.
SweetSpot appoint River Media as official broadcast agents
2 February 2021
SweetSpot Group have appointed sports media company River Media as their official broadcast agents for the UK & Ireland to continue to enhance the broadcast and distribution of the Tour of Britain, Women’s Tour and Tour Series. Read more on the Tour of Britain website.
Women’s Tour unveils Eurosport x GCN partnership
1 February 2021
The Tour of Britain and Women’s Tour, the UK’s most prestigious races, have today announced an exciting new partnership with Eurosport and the Global Cycling Network (GCN). The five-year alliance will bring the Tours to millions globally through world-class digital platforms and channels, and will see the Women’s Tour produced for live coverage for the first time. Read more on the Women’s Tour website.
Tour Series 2021 rescheduled for August
28 January 2021
The Tour Series, the unique town and city centre televised race series, will this year take place in early August 2021 owing to the COVID-19 pandemic. The series, which will be held over the first two weeks of August, will again feature both a men’s and women’s race at each round. Read more on the Tour Series website.
SweetSpot unveil DotModus as Official Digital and Data Partner
16 December 2020
SweetSpot have today partnered with data analytics provider DotModus to enhance its supporter and stakeholder activation in 2021. In becoming the Official Data and Digital Partner of the Women’s Tour, Tour of Britain and Tour Series, DotModus will help SweetSpot to better activate its sponsorships while engaging its sizeable roadside and digital audience to create more immersive fan experiences. DotModus will also work to identify and align new brands with its events as well as working to explore new data-led revenue streams. Read more on the Women’s Tour website.
SweetSpot look ahead to 2021
5 October 2020
Following the postponement of all of their elite cycling events in 2020, SweetSpot are looking ahead to 2021 following the confirmation of the UCI calendars for next year, and the continued growth in appetite for cycling across Britain. Read more on the Tour of Britain website.
Cornwall and Devon stage routes revealed
7 September 2020
To mark a year to go until the Tour of Britain 2021 gets underway in the south west of England more details of the Cornwall and Devon stages – including the route of both legs – was announced.
The historic first Cornwall stage will get the race underway on Sunday 5 September 2021 and you can read more on the Tour of Britain website.
The Great Tour begins
3 July 2020
Inspired by The Great Tour event that took place in 2010 and 2015, SweetSpot Founder and Managing Director Hugh Roberts and long-time friend Robin Young will be re-creating the 6,700 kilometre, 64 day ride, filling the gap between when the Women’s Tour and Tour of Britain should have taken place.
The event got underway on Saturday 4 July and will finish on Saturday 5 September. Read more on The Great Tour website.
The Tour of Britain 2020 postponed
14 May 2020
Following detailed consultations with British Cycling, regional stakeholders, sponsors and partners of the race, organisers of the Tour of Britain have decided to postpone the forthcoming edition of the Tour of Britain (6-13 September), with all parties in agreement on this course of action.
The exciting route planned for September 2020, featuring a first ever visit to Cornwall and an overall finish in the city of Aberdeen, will instead take place in the race’s September 2021 position. Read more on the Tour of Britain website.
Women’s Tour rearranged to June 2021
4 May 2020
SweetSpot Group, organisers of the Women’s Tour cycle race, have confirmed that the seventh edition of the UCI Women’s WorldTour event will now take place in June 2021.
This announcement follows the postponement of the 2020 race in mid-March owing to the ongoing COVID-19 pandemic. Read more on the Women’s Tour website.
Women’s Tour triumphs at Women’s Cycling Awards!
27 March 2020
The Women’s Tour was today declared the Women’s Cycling Event of the Year at the inaugural edition of the Women’s Cycling Awards! Last year’s edition – memorably won by British rider Lizzie Deignan – was one of five nominees in the much-coveted category. Read more on the Women’s Tour website.
Women’s Tour and Tour Series 2020 postponed
13 March 2020
Following consultation with stakeholders, sponsors and partners, SweetSpot Group have decided to postpone the upcoming editions of both events due to the current international uncertainty surrounding the spread of the COVID-19 virus. Read more on the Women’s Tour website.
Stonehaven start for 2020 Tour of Britain finale
27 February 2020
The Aberdeenshire coastal town of Stonehaven will play host to the start of the final stage of the Tour of Britain on Sunday 13 September, as the UK’s biggest and most prestigious cycle race finishes in the north east of Scotland for the first time. Read more on the Tour of Britain website.
2020 Women’s Tour Grand Départ to take place in Bicester
13 February 2020
The Oxfordshire town of Bicester will host the start of the Women’s Tour on Monday 8 June. SweetSpot are working in partnership with Oxfordshire County Council, Oxford City Council and local district councils to deliver the event as part of a three-year commitment. Read more on the Women’s Tour website.
Suffolk to host 2020 Women’s Tour finale
16 January 2020
The world’s top cyclists will return to Suffolk in 2020 as the county hosts the final stage of The Women’s Tour between Haverhill and Felixstowe on Saturday 13 June. Read more on the Women’s Tour website.
Tour of Britain returning to Cumbria in 2020
14 January 2020
Tour of Britain organiser SweetSpot and Cumbria County Council announced on Tuesday that the UK’s biggest cycle race – and one of the country’s top sporting events – will return to the historic county in September. Read more on the Tour of Britain website.
ŠKODA to power the Women’s Tour and Tour of Britain in 2020
13 December 2019
ŚKODA has today announced an extension to its partnership with the Women’s Tour and Tour of Britain races through 2020 as part of its continued push for gender equality in cycling. Read more on the Women’s Tour website.
Route revealed for 2020 Cornwall Grand Départ
2 December 2019
The route for the Tour of Britain’s Grand Départ in Cornwall next September has today been revealed. Over 100 of the world’s best riders will tackle approximately 175 kilometres of racing between Penzance and Bodmin on a route that visits many of Cornwall’s famed towns, attractions and the cathedral city of Truro. Read more on the Tour of Britain website.
British Cycling and SweetSpot Group unveil new 10-year Tour of Britain partnership
15 November 2019
British Cycling and SweetSpot Group are delighted to announce a new 10-year partnership between the organisations which will see the latter continue to deliver the Tour of Britain, the UK’s most prestigious cycle race, for the next decade. Read more on the Tour of Britain website.
Aberdeen and Aberdeenshire unveil two-year deal to host the Tour of Britain
11 November 2019
Aberdeen City and Aberdeenshire Councils have agreed a deal to host the Tour of Britain in 2020 and 2021, beginning with the final stage of next year’s race on Sunday 13 September. Read more on the Tour of Britain website.
The Tour of Britain returns to Devon in 2020
5 November 2019
The Tour of Britain will return to Devon next year, as Devon County Council and race organisers SweetSpot have confirmed that the county will host stage two of the UK’s premier cycle race in 2020. Read more on the Tour of Britain website.
Tour of Britain, Women’s Tour and Tour Series seek new title partner for 2020
1 November 2019
Britain’s flagship road cycling events – the Tour of Britain, Women’s Tour and Tour Series – have today announced they are looking for a new title partner in 2020 as they move forward into an exciting new chapter. Read more on the Tour of Britain website.
OVO Energy Tour of Britain named on inaugural UCI ProSeries calendar
9 October 2019
The 2020 OVO Energy Tour of Britain, taking place between Sunday 6 – 13 September, will form part of the UCI ProSeries calendar – a series comprising some of the world’s leading professional cycle races. Read more on the Tour of Britain website.
Mathieu van der Poel crowned OVO Energy Tour of Britain champion
14 September 2019
Mathieu van der Poel reiterated his billing as the hottest talent in professional cycling as he was crowned the 2019 OVO Energy Tour of Britain champion in Manchester. Read more on the Tour of Britain website.
Tour of Britain Ride Out pro experience packages launched
19 August 2019
Get a feel for what it’s like to be a pro rider by taking part in the OVO Energy Tour of Britain Ride Out experience in Birkenhead on Wednesday 11 September 2019. Tackle the same finishing loop around Wirral that the world’s best riders will race on hours later, as well as experiencing the full pre-race rituals they undertake on a daily basis. Read more on the Tour of Britain website.
Cetaphil become OVO Energy Tour of Britain points jersey partners
7 August 2019
Cetaphil, a fast-growing sensitive skincare brand in the UK market, will join forces with the OVO Energy Tour of Britain this September as partners to the points jersey for Britain’s biggest and most prestigious race. Read more on the Tour of Britain website.
Lizzie Deignan wins 2019 OVO Energy Women’s Tour
15 June 2019
Great Britain’s Lizzie Deignan became the first rider to win two OVO Energy Women’s Tour titles as she sealed the 2019 crown at Pembrey Country Park, Carmarthenshire, on Saturday. Read more on the Women’s Tour website.
2019 OVO Energy Tour of Britain route revealed in Manchester
29 May 2019
The OVO Energy Tour of Britain will return to Manchester city centre for the first time in 15 years this September as Greater Manchester hosts the final stage of Britain’s most prestigious cycle race. Read more on the Tour of Britain website.
Canyon dhb p/b Bloor Homes and Brother UK – Tifosi p/b OnForm take OVO Energy Tour Series titles
25 May 2019
Canyon dhb p/b Bloor Homes and Brother UK – Tifosi p/b OnForm took the men’s and women’s OVO Energy Tour Series titles as the 2019 series reached its climax at the historic Brooklands location in Surrey. Read more on the Tour Series website.
VELOCHAMPION extends partnership with the OVO Energy Tour of Britain
26 April 2019
VELOCHAMPION has today announced an extension to its position as Official Shoe and Sunglasses Partner of the OVO Energy Tour of Britain, as well as stepping up to sponsor the OVO Energy Women’s Tour and the OVO Energy Tour Series for the first time. Read more on the Tour of Britain website.
World-class cycling returns to Carmarthenshire in June!
18 April 2019
Having attracted thousands of spectators to the 2018 OVO Energy Tour of Britain Grand Depart, world-class cycling will return to Carmarthenshire this June when the finale of the OVO Energy Women’s Tour takes place exclusively within the county. Carmarthen and Pembrey Country Park will host this challenging final stage. Read more on the Women’s Tour website.
Powys gears up for toughest-ever OVO Energy Women’s Tour stage in history
16 April 2019
The world’s best riders will tackle an arduous stage between Llandrindod Wells – home of the National Cycle Collection – and the Royal Welsh Showground in Builth Wells on day five of the 2019 edition. Read more on the Women’s Tour website.
Cyclopark to host first OVO Energy Women’s Tour stage in Kent
16 April 2019
Cyclopark will make OVO Energy Women’s Tour history this June as it hosts the race’s first-ever Kent stage. Read more on the Women’s Tour website.
Henley-on-Thames revealed as OVO Energy Women’s Tour stage three start
15 April 2019
Henley-on-Thames will be the start location for stage three of the OVO Energy Women’s Tour on Wednesday 12 June, it has been announced. Read more on the Women’s Tour website.
OVO Energy Tour Series brings elite cycling back to historic Brooklands circuit
02 April 2019
A century on from holding the first mass start cycle events on the famous Brooklands circuit, the OVO Energy Tour Series will bring elite men’s and women’s racing back to the historic Surrey venue this May. Read more on the Tour Series website.
Durham to host record-breaking 10th OVO Energy Tour Series round
02 April 2019
Britain’s best riders will tackle the country’s toughest criterium circuit once again in May, as the OVO Energy Tour Series returns to the historic city of Durham for a record-breaking 10th year. Read more on the Tour Series website.
Burton Dassett Country Park to host first hill-top finish in OVO Energy Women’s Tour history
01 April 2019
The OVO Energy Women’s Tour’s fourth visit to Warwickshire in as many years will be celebrated with Burton Dassett Country Park hosting the first hill-top finish in race history on Thursday 13 June. Read more on the Women’s Tour website.
Cornwall to host 2020 OVO Energy Tour of Britain Grand Depart
23 March 2019
Cornwall will host the OVO Energy Tour of Britain for the first time ever in September 2020, with the Grand Depart of next year’s race seeing riders travel 170 kilometres through the Cornish countryside, starting at Penzance and ending in Bodmin. Read more on the Tour of Britain website.
Oxfordshire to host the OVO Energy Women’s Tour for three years
20 March 2019
Oxfordshire will play host to the OVO Energy Women’s Tour for the next three years, starting with the county’s first-ever stage of Britain’s leading professional women’s stage race on day three of the 2019 event on Wednesday 12 June. Read more on the Women’s Tour website.
Limar unveiled as Official Helmet Partner of the OVO Energy Tour Series
19 March 2019
Award-winning manufacturer Limar have today been unveiled as the Official Helmet Partner of the OVO Energy Tour Series, which returns for its 11th edition in May. Read more on the Tour Series website.
OVO Energy back equal prize money for 2019 Tour of Britain and Women’s Tour
14 March 2019
OVO Energy, the award-winning independent energy supplier, will back an equal prize fund for the Women’s Tour and Tour of Britain for the second year running. Read more on the Tour of Britain website.
Beccles and Stowmarket announced as host venues for 2019 OVO Energy Women’s Tour Grand Depart in Suffolk
8 March 2019
This year’s OVO Energy Women’s Tour Grand Depart in Suffolk will take place between Beccles and Stowmarket, marking the first time that both market towns will host Britain’s leading women’s procycling race. Read more on the Women’s Tour website.
Suffolk to host 2019 OVO Energy Women’s Tour Grand Depart
19 February 2019
Suffolk will host the opening stage of the 2019 OVO Energy Women’s Tour on Monday 10 June, marking the fifth time that the race has visited the county. Read more on the Women’s Tour website.
OVO Energy Tour of Britain nominated for Sporting Event of the Year
07 February 2019
The OVO Energy Tour of Britain has been shortlisted as a finalist at the Event Production Awards 2019. Britain’s leading professional cycle race is among eight nominees in the prestigious Sporting Event of the Year category; the winner will be announced at an awards ceremony on Thursday 14 March. Read more on the Tour of Britain website.
Wirral to host OVO Energy Tour of Britain and OVO Energy Tour Series in 2019
01 February 2019
The OVO Energy Tour Series and OVO Energy Tour of Britain will both head to Wirral this year as a part of the area’s celebrations as the Liverpool City Region’s Borough of Culture for 2019. It will be the first time that Wirral has hosted either of the events. Read more on the Tour Series website.
South Molton Farmers win 2018 OVO Energy Tour of Britain National Land Art Competition
29 November 2018
A group of North Devon farmers from South Molton have won the first ever National Land Art competition to be held during the OVO Energy Tour of Britain, the UK’s most prestigious cycle race. Read more on the Tour of Britain website.
OVO Energy Tour of Britain delivers multi-million pound boost to Cumbria’s economy.
15 November 2018
Cumbria secured an economic boost of nearly £11m from holding two stages of the OVO Energy Tour of Britain in September. Read more on the Tour of Britain website.
2019 OVO Energy Tour of Britain race dates
04 October 2018
The 2019 OVO Energy Tour of Britain will take place from Saturday 7 to Saturday 14 September, across eight days of racing, it has been confirmed. Read more on the Tour of Britain website.
OVO Energy Women’s Tour expands with sixth day in 2019
21 September 2018
The 2019 OVO Energy Women’s Tour will feature six stages for the first time in the event’s history, giving cycling fans in Britain an extra chance to see the world’s best riders racing on UK roads. Read more on the Women’s Tour website.