Jerseys are an iconic component of cycling races. Presented on stage each day both pre- and post-race to the media, fans, our hospitality guests and more, they are a focal point of SweetSpot’s events.
During the Tour of Britain and Women’s Tour, we present four jerseys each day: race leader, points, the king/queen of the mountains and best young rider. Currently, we have availability for the leader, points and best young rider jerseys.
Assets include event signage, hospitality at start and finish, event vehicles, race jerseys, awards on stage, activation space (with sampling capability over 20 event days across England, Scotland and Wales) in the Tour Village, digital ad space, email inclusions, data capture elements, social media inclusions, third party partnership analysis, questions in post-event surveys and more.
Discover how your business can team up with the Tours by contacting us today.