Jerseys are an iconic component of cycling races. Presented on stage each day both pre- and post-race to the media, fans, our hospitality guests and more, they are a focal point of SweetSpot’s events.

During the Tour of Britain and Women’s Tour, we present four jerseys each day: race leader, points, points and the ┼áKODA King/Queen of the Mountains. Currently, we have availability for the leader, points and sprints jerseys.

Assets include event signage, hospitality at start and finish, event vehicles, race jerseys, awards on stage, activation space (with sampling capability over 20 event days across England, Scotland and Wales) in the Tour Village, digital ad space, email inclusions, data capture elements, social media inclusions, third party partnership analysis, questions in post-event surveys and more.

Contact Miles Rose, SweetSpot commercial director, via email or telephone (07867 316888) for more information.