SweetSpot Consulting has been created to offer advice and help to brands, businesses and stakeholders on how best to unlock the commercial opportunities that are available within the sport of cycling in the UK.

Leading from a thorough understanding of the client’s business and communication objectives, allied to a deep knowledge of the UK cycling landscape, and the audience that it offers, we recommend programmes and solutions to clients that are sustainable, effective and most of all successful.

SweetSpot Consulting’s services include:

  • For brands – advice and assistance with cycling strategy (sponsorship, event and/or content); development and management of activation programmes; setting and measurement of KPIs.
  • For rights holders – logistical assistance and advice for events; risk assessments and technical expertise.
  • For stakeholders – a thorough understanding of the landscape and the opportunities available for amateur, professional and mass participation events in their area.
  • For teams – advice on commercial and sponsorship approach; sourcing of sponsors for UK-based cycling teams.