Starting off our monthly ‘Meet the Team’ feature, introducing the SweetSpot team behind the Tour Series, Women’s Tour, and Tour of Britain, we profile our Operations Director Grace Maddox, who is approaching a decade as part of the organisation.

After studying Sports Business Management at the University of the West of England, Grace’s time at SweetSpot started as event crew back on the Tour of Britain in 2014, as part of the team selling programmes on the route, getting her first taste of being involved in the organisation of bike races. Following this, Grace secured a job planning the Great Tour,  SweetSpot’s 64-day mass participation ride that circumnavigates the coast of Britain.

In 2015, she became the Hospitality Manager for the professional races within the SweetSpot calendar, working day-to-day with partners and stakeholders to organise and manage the hospitality areas at the race starts and finishes, for three editions of the events. After the Tour of Britain in 2017, a six-month sabbatical saw Grace travelling around south east Asia, Australia, and New Zealand.

On her return to the business in April 2018, Grace took on a role within the technical department as Operations Director, managing the hiring of all paid temporary staff each year, dealing with the accreditation system, liaising with a booking agent for the events’ accomodation requirements, managing on-race event control – involving liaising with stakeholders, emergency services, contractors, and staff – as well as jointly delivering the Tour Series events.

  • What are your hobbies/other sports? Netball, volunteering for the Scout Association, hill walking
  • What has been your favourite moment on a SweetSpot event? The Tour of Britain finish on Deansgate in Manchester in 2019.  The sound as it funneled through Deansgate is something that I will never forget!
  • What is the favourite sporting event that you have attended? Whilst in Australia I saw the England Roses score the winning goal against Australia in the netball at the 2018 Commonwealth Games or experiencing the 2012 Olympics in London, the atmosphere was electric.
  • What is your favourite band or artist? The Blossoms
  • What is your favorite film or TV show? Notting Hill, it’s a classic!

You can connect with Grace on LinkedIn here.