Experience and teamwork
SweetSpot draws together sporting, organisational and commercial expertise from a wide range of disciplines to create a team to deliver results.
A deep understanding and meticulous planning is fundamental to the success and safety of SweetSpot events. Our flagship event 'The Tour of Britain' is effectively seven events over seven days involving hundreds of elite international riders and thousands of spectators.
Our in-depth understanding of each event and the aspirations of our partners has enabled us to hold a unique position in having created sustainable relationships with all of our partners.
Teamwork and precise communication ensure the smooth running of our events. With high impact and low risk they deliver best value for our sponsoring partners.