SweetSpot Group Ltd - We are a sports marketing and events company specialising in the creation and execution of high quality, commercially successful annual sporting events.
The Tour Of Britain
We organise The Tour of Britain, the UK's largest professional bike race.
The Prostate Cancer Charity Tour Ride
We also organise The Tour Ride in association with The Prostate Cancer Charity.
Tour Series
The SweetSpot team organise The Tour Series, a revolutionary series of ten televised city-centre cycle races held during May and June each year.